Arkansas Foundation for Medical Care

Ray Hanley
President and Chief Executive Officer

Mr. Hanley comes to AFMC with vast experience in both the public and private sectors of health care, including 16 years as director of Arkansas Medicaid and 7 years as the client industry executive for State Health and Human Services Business of Hewlett Packard Enterprise Services. He has served as chairman of the National Association of State Medicaid Directors for a total of 5 years and has also served as chairman of the Central Arkansas Sierra Club and as a member of the American Public Welfare Association Board of Directors.

Jonathan M. Fuchs, FACHE
Chief Operating Officer

Jonathan Fuchs is the Chief Operating Officer of the Arkansas Foundation for Medical Care, as well as AFMC’s Executive responsible for HITArkansas, the Regional Extension Center for Arkansas. Mr. Fuchs is a veteran health care executive whose significant experience in health care management includes specific expertise in insurance and health plan operations, organizational development, Quality Improvement Organization operations, provider negotiations and contracting, and hospital and facility management. He has worked in a variety of health care settings, including hospitals, health plans, educational and community institutions, and as an independent consultant. His past positions include serving as CEO of the University MSO, an affiliate of the New York University Hospital Center and as an executive in a number of HMO and PPO organizations. Mr. Fuchs is a Fellow in the American College of Healthcare Executives. He has master’s degrees in college and university administration and health services administration.

Mary Counts
Chief Financial Officer

Ms. Counts has been with AFMC since 2000, during which time she has served as AFMC’s comptroller. As CFO, Ms. Counts is responsible for the coordination and direction of AFMC’s financial planning and budgeting, accounting practices, systems and reporting, and other financially related activities, functions and initiatives. She oversees accounting staff responsible for the internal fiscal management and accounting of AFMC’s operations, including federal financial reporting, cash disbursements, payroll, time and travel reporting, cost analysis and evaluations, cash flow, and auditing. Ms. Counts earned her Bachelor of Science degree in business administration from Henderson State University in 1979. She has 31 years of experience in accounting related to health care.

Michael Moody, MD
Vice President, Corporate Medical Director

Dr. Moody is a past president of the Arkansas Academy of Family Physicians and the Arkansas Medical Society. He also serves as a member of Arkansas Medicaid’s Drug Utilization Review Board, the National Rural Health Association, and the American Health Quality Association’s Legislative Affairs Committee and Emergency Medical Treatment and Active Labor Act (EMTALA) workgroups. He is a delegate of the American Academy of Family Physicians and an alternate delegate to the American Medical Association.

Amy Rossi
Vice President for Innovation & Strategic Development

Ms. Rossi has over 30 years of experience with public policy and nonprofit management. Most recently, she served as Associate Director of the Arkansas Center for Health Improvement, where she led public health policy change to prevent obesity and adopt a system of health information technology. Previously, she worked with Arkansas Advocates for Children & Families as Executive Director. Throughout her career, she has served in many leadership roles in the community. She was a founder and board chair of the Women’s Foundation of Arkansas, was appointed as a special master in two legal challenges of the state’s child welfare system and has served on numerous gubernatorially appointed taskforces and committees. She has received numerous honors from organizations such as the American Academy of Pediatrics, the Arkansas Hospital Association and the Arkansas Medical Society. Ms. Rossi holds a Master’s degree in social work.

Susie Moore, CCEP
Corporate Compliance Officer

Ms. Moore has been with AFMC since 1997. She develops, implements and oversees AFMC’s corporate compliance program. Her responsibilities include maintaining and expanding visibility for the program at all levels within the company, training the senior management team regarding corporate compliance, recommending and implementing compliance initiatives to match the health care regulatory environment, and evaluating processes for compliance impact.

Moore previously served as AFMC’s director of human resources. She has also worked for the state of Arkansas in case management, which involved developing, implementing and directing a state-funded program that included state regulatory and compliance components. She graduated from Henderson State University in 1992 with a Bachelor of Science degree in human services. She is a member of the Society for Human Resource Management and the Health Care Compliance Association.

Peggy Starling, CMPE
Vice President for Medicaid Services and Provider Strategies

Ms. Starling has more than 25 years of experience in all phases of physician/clinic practice management and medical billing. Her background comprises all executive managerial functions and responsibilities, including operations, medical billing, marketing and human resources, clinic management and development and management of rural health initiatives. She maintains an extensive and current knowledge of state and federal regulations relating to physician offices and rural health clinics. She served in a leadership role with a physician practice management company, where she was instrumental in the success of a major hospital's development, as well as implementation of electronic health records in medical offices. Ms. Starling holds a degree in health service management and is a Certified Medical Practice Executive (CMPE) through the American College of Medical Practice Executives. She is also a graduate of the University of Arkansas leadership program LeadAR.

John Clayborn, BS, SPHR
Director of Human Resources

Mr. Clayborn has more than 20 years of experience in human resources and risk management. He has held management positions with companies such as FedEx, Trane, Alltel, and Health Management Associates. He has served as a human resources and benefits consultant to more than 30 companies with expertise in staff development and self-funded health, dental, and disability plans. He is a past president of the Arkansas Healthcare Human Resources Association, an active member of the Central Arkansas Human Resources Association, and is a frequent speaker at meetings and workshops.

Brian Herzig
Director of Information Services

Mr. Herzig is responsible for the development, production and maintenance of all aspects of AFMC’s information services, including systems design, programming activities, network management, computer operation management, telecommunications and information services needs. His professional experience includes more than 12 years in information technology and eight years in health care. Before joining AFMC in 2005, he was co-founder and Director of Information Systems for Lightstream Studio, a design firm based in St. Louis. He graduated from the University of Arkansas in 1998 with a Bachelor of Science degree in Business Administration with a major in Computer Information Systems and Quantitative Analysis.

Janna Williams
Director of Communications

Ms. Williams has over 10 years of experience as a lobbyist and liaison with government officials and federal agencies. Her work has included constituent advocacy and public relations for a U.S. Senator, management of communications with AFMC and coordination of numerous high profile events in Arkansas. With AFMC, she has represented the company both nationally and locally with legislators, spoken at state conferences and assisted with conference planning. Ms. Williams holds a Bachelor’s degree in political science from Southwest Baptist University, where she has also served as President of the Alumni Association Board. 

John Napier, PMP
Director of Projects and Systems

Mr. Napier is the director of project and systems management for the Arkansas Foundation for Medical Care. Mr. Napier is a management professional with 40 years of experience leading and improving organizations in many companies and as an independent consultant. He holds several industry certifications in project management, software engineering and quality management, and is a senior member of both IEEE and the American Society of Quality. He is a former senior examiner on the Board of Examiners for the Washington State Quality Award. Mr. Napier has led several large vendor Project Management Offices (PMOs) for state-level Medicaid Management Information System (MMIS) projects and was the Alabama Medicaid Agency's project director for its Recipient Subsystem Modernization and Replacement project. Mr. Napier is a former U.S. Army major and holds a Master of Science degree in systems management."