Public outreach

AFMC helps educate patients, families and the general public about preventive health, disease management, Medicare and Medicaid. We do it through our Web site, newsletters and other printed pieces, submissions to statewide publications, press releases to statewide media outlets, advertising and multi-media public awareness campaigns.
Here are a few examples:

Medicare Talk:
This award-winning quarterly newsletter is designed for Arkansans who are on Medicare. It features stories of Arkansans who are successfully managing diabetes, heart failure and other conditions; wellness tips; Medicare news and updates; healthy recipes; and other useful information. Reader surveys and comments have been overwhelmingly positive. Approximately 55,000 copies are distributed through an agreement with Aging Arkansas, a statewide newspaper, and mailed on request. Many copies are shared or offered in community centers and waiting rooms, increasing readership beyond the number of copies. Online copies are available here.

Advertisements:
Public service ads are carefully planned, produced and placed to effectively reach the desired audience. Topics have included diabetes management, mammograms, asthma management and flu and pneumonia immunization, among others.

Media:
AFMC sends out approximately two press releases per month to media outlets around the state, encouraging coverage of important health issues, preventive health and statewide challenges and accomplishments. AFMC is also a resource for reporters looking for expertise on health and health care, as well as Medicare and Medicaid issues.

Contact our communications team to find out how we can help you reach your audience.