Leadership

Mr. Selig is president and CEO of the Arkansas Foundation for Medical Care (AFMC), an organization working with individuals and healthcare providers in all settings to improve health and consumers’ experience of care, while reducing healthcare costs. Prior to joining AFMC, John was vice president of Optum Public Sector, where he led business development efforts in the Southeastern United States. From 2005 to 2016, John served as the director of the Arkansas Department of Human Services. His previous positions include serving as the State’s director of behavioral health and director of in-home health services.

Mr. Ray is responsible for managing AFMC’s information services, analytics, and business intelligence departments. Nathan began his career at AFMC in 2008 as a primary care physician profiling specialist in AFMC’s Medicaid Managed Services Division. He then became data manager for HITArkansas, the Regional Extension Center for Health Information Technology in Arkansas, before being promoted to director in 2013 and chief operating officer in 2025. In 2014, he was featured in Arkansas Business's annual “20 in Their 20s” spotlight. Ray earned a Master of Business Administration from Harding University and a bachelor’s degree in business from Arkansas State University.

Ms. Rogers is the chief financial officer (CFO) of AFMC. She previously served as the CFO of Delta Dental of Arkansas for 17 years and as CFO for Forevercare. She earned a bachelor’s degree in accounting from the University of Arkansas, Little Rock, and gained her CPA in 1987. In 2017, Rogers was named Distinguished Alumni of the Year by the UA Little Rock College of Business. In 2013, she was honored by Arkansas Business as CFO of the Year for Large Private Companies and by the Arkansas Society of CPAs as Outstanding CPA in Business and Industry. Ms. Rogers serves on the board of Ronald McDonald House Charities of Arkansas, where she also serves as treasurer. She is a member of the UA Little Rock College of Business Advisory Council, Rotary Club 99, International Women’s Forum – Arkansas Chapter, Arkansas Executive Forum, and Arkansas Women’s Leadership Forum.

Dr. Rodgers is a board-certified pediatrician and physician at Little Rock Pediatric Clinic. He received his medical degree from the University of Arkansas for Medical Sciences and completed his residency at Arkansas Children's Hospital, where he also served as chief resident of pediatrics. He has served as president of the Arkansas chapter of the American Academy of Pediatrics and as a member of the board of directors of the Arkansas Medical Society. Dr. Rodgers served on AFMC's board of directors from 2011 until 2015, when he resigned to become AFMC's chief medical officer.

Ms. Moore has been with AFMC since 1997. She develops, implements, and oversees AFMC’s corporate compliance program. Her responsibilities include maintaining and expanding visibility for the program at all levels within the company, training senior management team members on corporate compliance, recommending and implementing compliance initiatives to match the healthcare regulatory environment, and evaluating processes for their compliance impact.

Moore previously served as AFMC’s director of human resources. She has also worked for the state of Arkansas in case management, where she developed, implemented, and directed a state-funded program that included state regulatory and compliance components. She graduated from Henderson State University with a Bachelor of Science degree in human services. She is a member of the Society for Human Resource Management and the Health Care Compliance Association.

Ms. Starling has over 25 years of experience in all phases of physician/clinic practice management, as well as medical billing. Her background comprises all executive managerial functions and responsibilities, including operations, medical billing, marketing, human resources, clinic management, and development and management of rural health initiatives. She maintains an extensive and current knowledge of state and federal regulations relating to physician offices and rural health clinics. She served in a leadership role with a physician practice management company, where she played a crucial part in the success of a major hospital’s development, as well as the implementation of electronic health records in medical offices. Ms. Starling earned a degree in health service management and is a Fellow in the American College of Medical Practice Executives (FACMPE). She is also a graduate of the University of Arkansas leadership program, LeadAR.

Mr. Reid leads AFMC’s business intelligence and information technology departments, bringing a clear technology vision and deep insight into emerging tools.

Jared joined AFMC in August 2015 and has spent the past decade in progressive leadership roles, including assistant director of business intelligence and business solutions architect. He led AFMC’s enterprise Salesforce implementation and continues to shape the organization’s technology roadmap by anticipating needs and aligning systems with business and operational goals.

A five-time Salesforce-certified developer, Jared brings a service-driven leadership style focused on improving outcomes, increasing process intelligence, removing barriers, and advancing AFMC’s mission. He is proud to serve fellow Arkansans.

Ms. Bain began her AFMC career 30 years ago in the Fort Smith office and later moved to open the Little Rock offices. As a member of the executive leadership team, she has supported the development, implementation, and achievement of the corporation's goals. In her roles as senior vice president of administrative services and privacy and security officer, she oversees special projects, corporate legal and contract matters, and operational maintenance needs across two campuses, while ensuring data security and confidentiality.

During her time with AFMC, Ms. Bain has managed the medical affairs office and coordinated and facilitated special events.

As a certified foresight practitioner, Ms. Bain applies forward-thinking and institutional knowledge to facilitate individual and organizational discovery at AFMC. This allows AFMC to explore and challenge assumptions, uncover hidden opportunities, and apply strategic thought and insight to build a vibrant future for AFMC and the clients we serve.

Ms. Ray is responsible for government and stakeholder relations at the state and federal levels. During legislative sessions, she oversees the organization’s public policy efforts, monitors bills, and conducts policy analyses. Prior to joining AFMC, she spent several years as an agency and legislative liaison in the Office of Arkansas Governor Asa Hutchinson, with a portfolio consisting primarily of public health, workers’ compensation, and the opioid epidemic. In this role, Hannah was responsible for coordinating short-term and long-term public policy agendas, as well as outreach to legislators, advocacy groups, and other key stakeholders.

Ms. Easterly is the vice president of communications & strategy and is a results-oriented leader with a passion for building engaged, cross-functional, and collaborative teams. Ms. Easterly holds a Bachelor of Science degree in business administration from Athens State University in Alabama. She brings over 25 years of knowledge and experience in strategic assessment, planning, problem-solving, and marketing, as well as over 14 years of healthcare operations experience to AFMC. Before joining our team, Ms. Easterly served as the marketing manager at Acxiom, where she developed internal and external communications strategies to support business objectives and strategies. She has also worked closely with internal and external staff, as well as key stakeholders. She has extensive experience in launching strategies for stakeholder support, lead generation, and planning, implementing, and maintaining clinical information systems across the health care continuum.

Mrs. Webb is responsible for the member services department at AFMC. Member services include the contact center, which handles tens of thousands of inbound and outbound calls for Arkansas Medicaid, the PASSE program, and other programs each month. In addition, her team oversees various member-facing outreach programs. Amy has a wealth of experience in the communications and human services sectors, including program management, community engagement, strategic communication, and public relations. 

Prior to her time at AFMC, Amy held multiple leadership positions at the Arkansas Department of Human Services, spanning nearly 14 years of her career. There, she launched numerous Medicaid-related member-facing initiatives and oversaw the State's efforts to unwind Arkansas Medicaid from the temporary rules implemented during the Public Health Emergency. She has extensive experience working with stakeholders across multiple sectors to advance initiatives. Amy has a Bachelor of Science in communications from Lamar University in Beaumont, Texas, and a master's degree in journalism from the University of Arkansas, Little Rock.